Fizz & Brew

Fizz & Brew

Fizz & Brew

Pastel ice cream packaging design with retro typography on pink background

Project Overview

Project Overview

Fizz & Brew Boba is a conceptual canned drink project centred around a refreshing, fizzy pop boba experience. Designed as a single-flavour release, the focus was on creating a strong, recognisable identity through one refined and cohesive design. Created by lead designer Rue as a passion project, the concept was developed in an evening driven by a personal love for boba and experimental branding. The visual direction draws from tropical resort aesthetics, balanced with an indie, design-led edge, something that would feel at home in boutique convenience stores and in the hands of creatives. The result is a playful yet considered design that captures freshness, individuality, and a sense of escapism in a single, striking can.

Fizz & Brew Boba is a conceptual canned drink project centred around a refreshing, fizzy pop boba experience. Designed as a single-flavour release, the focus was on creating a strong, recognisable identity through one refined and cohesive design. Created by lead designer Rue as a passion project, the concept was developed in an evening driven by a personal love for boba and experimental branding. The visual direction draws from tropical resort aesthetics, balanced with an indie, design-led edge, something that would feel at home in boutique convenience stores and in the hands of creatives. The result is a playful yet considered design that captures freshness, individuality, and a sense of escapism in a single, striking can.

Project Type

Project Type

Product Design

Year

2024

Our Role

Lead Designer

Client

Fizz & Brew

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