Hanni Crunch is a conceptual cookie box inspired by Hanni of NewJeans, created to capture the playful, polished energy of the K-pop space. Centred around a honey-flavoured cookie, and Valentine's day, the design blends sweetness with a clean, highly marketable visual identity. Led by designer Rue, the branding was carefully developed to resonate with a K-pop audience, combining charm, collectability, and strong shelf appeal. Every element, from typography to colour direction, was considered to feel both fan-focused and commercially viable. Hanni Crunch is designed as more than a single product; it’s a scalable concept with the potential to expand into multiple flavours and variations, maintaining a consistent identity while allowing room for creative growth!