TUESDI NIGHT™ — ORANGE + LIME RIOT TUESDI NIGHT™ is a conceptual energy soda brand created as a personal passion project exploring branding, packaging design, and product storytelling. The featured flavour, Orange + Lime Riot, was designed to capture the energy needed to push through the middle of the week. Combining vibrant citrus flavours with a bold visual identity, the project focuses on creating a modern, functional beverage brand that feels energetic, approachable, and memorable. The concept was developed as a complete brand experience, including naming, positioning, packaging, flavour development, and marketing assets. AI-assisted tools were used to generate mockups and visual presentations, while the creative direction, branding strategy, design decisions, and overall concept were developed independently. This project was an opportunity to experiment with consumer product branding and create a vibrant portfolio piece that reflects my interest in building brands with personality, purpose, and strong visual impact.